GoodBites & Goodbites Edibles - Case Study
Goodbites, a well-known vegan snacks company, embarked into the edibles category with the development of their THC and CBD line of vegan sweets. As such, we were brought on to bring a sophisticated, yet playful tone to the brand, while also infusing their existing grocery store line with a brand refresh.
Our goal was two-fold: to develop a brand identity and packaging ecosystem that was cohesive across both sister brands, while ensuring a strong and striking shelf presence that cemented the company as a leader, cross-category.
& PACKAGING DESIGN
Los angeles, CA
aestheticdesign.co | aesthetic llc | 2018®
Chelsea Matthews, Agency & Creative Strategy
(Founder & ECD / Matte Black)
Jesse Virgo, Art Direction & Creative (Matte Black)
Benjamin Ewing, Creative Direction & Design (Aesthetic)
Matthew Taylor, Graphic Design (Aesthetic)
Goodbites Group, Client